Traconex / Field notes

Ideas for the whole funnel.

Practical perspectives on marketing accountability, sales alignment and the systems that move an enquiry toward a meaningful next step.

MARKETING · SALES · SYSTEMSDubai · Abu Dhabi · UAE

What happens between the click and the close?

The customer journey continues after the ad click. Here are the handoffs worth making visible between marketing and sales.

More field notes

Useful ways to look at the connection between campaign activity, customer conversations and business outcomes.

Sales & marketing · 5 min read

A booking request and a confirmed appointment describe different moments. Keeping those stages distinct gives teams a clearer picture.

Marketing accountability · 6 min read

ROAS can help describe campaign performance, but it cannot explain the whole customer journey on its own.

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