01 / CAMPAIGN TYPE⌕
Google Search Ads
Reach people searching for services like yours with intent-led campaign structures, relevant keywords and landing pages designed around the next step.
Google Ads / PPC / Dubai & UAE
Google Ads managed to revenue, not clicks.
Traconex manages Google Search, Performance Max, Display and YouTube campaigns for businesses in Dubai, Abu Dhabi and across the UAE—with a focus on qualified enquiries and what happens after they arrive.
Search · Performance Max · Display · YouTube
Measure what moves the pipeline
CAMPAIGN REVIEWSpend → lead
→ confirmed outcomeIllustrative measurement path
→ confirmed outcomeIllustrative measurement path
Look beyond the easiest number
A lower cost per lead
isn’t always a better result.
Cost per lead can fall while enquiry quality falls with it. The number only tells part of the story unless it is understood alongside qualification, follow-up and what happens next.
We review Google Ads with the wider customer journey in view: spend, qualified enquiry, CRM stage, booking, confirmation and—where reliable data is available—revenue.
Ad spend→Qualified lead→Confirmed→Revenue
What we manage
Each campaign has
a job to do.
Choose formats around the audience, intent and conversion data available—not because a particular campaign type is fashionable.
02 / CAMPAIGN TYPE⌁
Performance Max
Assess whether Performance Max fits your goals and conversion data. Its automation depends on clear signals, so measurement should be checked before scaling.
03 / CAMPAIGN TYPE◌
Display advertising
Use display placements for relevant awareness and remarketing, connected to the same measurement plan as your search activity.
04 / CAMPAIGN TYPE▷
YouTube Ads
Plan video campaigns for consideration and education, with clear audiences and a useful destination for viewers who want to learn more.
B2B and B2C need different structures. Audience, messaging and intent shape how campaigns should be organised. We account for the distinct journeys involved in real estate, healthcare and other suitable sectors.
Account structure & measurement
Make the signal
mean something.
Campaign decisions are only as useful as the conversion data behind them. We review how Google Ads, landing pages and CRM stages relate, then identify what can be measured reliably.
See how SEO complements paid searchILLUSTRATIVE TRACKING FLOW REVIEW FIRST
01
Google AdsCampaign & search terms
↗02
Landing pageEnquiry and intent
↗03
CRMQualification & follow-up
↗04
Business outcomeBooking, confirmation, revenue
↗Tracking setup depends on account access, CRM configuration and available consented data.
How we work
Understand the account.
Then optimise it.
Start with an audit of the existing structure and measurement. From there, agree on the right priorities and a clear reporting rhythm.
More about Traconex- 01
Review the account
Audit campaign structure, search terms, settings, landing pages and current conversion measurement.
- 02
Agree on the right signal
Define qualified enquiries and the CRM stages that matter, so campaign decisions can move beyond clicks alone.
- 03
Build and improve
Structure or refine campaigns, test messaging and targeting, and check the quality of enquiries with your team.
- 04
Report with context
Review spend and performance alongside lead quality and pipeline progress wherever reliable tracking is available.
Industry focus
Built around real estate
and healthcare.
Different decisions call for different campaign structures. We shape account strategy around the customer journey and the information people need to take a next step.
Scope before pricing
Know what’s included
before you commit.
Traconex’s management fees are not published. A useful recommendation depends on your goals, current account, campaign mix and tracking setup. We’ll define scope before preparing a proposal; your media spend is separate and paid directly to Google.
Discuss your accountGoogle Ads questions
Clear answers
before the click.
Common questions about PPC management and campaign measurement in Dubai.
Ask about your account01How much does a Google Ads agency in Dubai charge?+
Traconex’s management fees are not published. Fees and scope depend on the account, campaign mix and support needed. The ad spend itself is separate from management fees and is paid to Google. We can discuss a proposal after understanding your goals and account.
02What’s a good cost per lead for Google Ads in Dubai real estate or healthcare?+
It varies by location, service, competition and lead quality. A single benchmark can be misleading. We look at the cost and quality of enquiries and, where tracking allows, whether they book and progress through your pipeline.
03How is Traconex different from other PPC agencies in Dubai?+
The stated approach is to look beyond clicks and lead volume. Campaigns are considered alongside enquiry quality and CRM progression, so reporting can show more of what happens after a lead arrives.
04Do you manage Google Ads for real estate and healthcare?+
These are Traconex’s two stated focus industries. Campaign strategy can be shaped around the buyer journey in real estate and the patient journey in healthcare.
05Can you take over an existing Google Ads account?+
An existing account can be reviewed to understand its structure, measurement and opportunities. Whether to retain or rebuild it depends on the audit findings and the access available.
06Do you manage campaigns targeting Abu Dhabi?+
Campaigns can be planned for Dubai, Abu Dhabi or wider UAE audiences according to your service area, goals and customer locations.
07What minimum ad spend do I need?+
There is no single minimum that suits every business. The appropriate budget depends on keyword costs, competition, conversion volume and how much data is needed to evaluate performance.
08How long before Google Ads campaigns start producing results?+
A campaign can begin receiving traffic soon after launch, but reliable optimisation takes longer and depends on conversion volume, tracking quality and the offer. We set expectations based on the account rather than promise a fixed result date.
09Can you audit a Google Ads account managed by another agency?+
Yes. An audit can review campaign structure, conversion tracking, search terms, account settings and landing pages before we discuss whether to optimise or rebuild.
10What is Performance Max, and is it right for my business?+
Performance Max is a Google Ads campaign type that can show ads across several Google placements. Whether it suits your goals depends on the campaign, creative and conversion data available; measurement should be checked before relying on its automated optimisation.
11Can Google Ads work alongside SEO?+
Yes. Paid search and SEO work on different timelines and can complement each other. Search campaign insights may also inform content and keyword priorities.
12Do you manage Google Ads for e-commerce?+
Lead generation in real estate and healthcare is the stated core focus. Other work, including e-commerce, can be discussed based on requirements and fit.
13How often will we get campaign reports?+
Reporting cadence is agreed around the active work and account needs. Reports should explain spend and campaign activity alongside the quality and progress of enquiries where the data is available.
14What happens if a campaign is underperforming?+
We review the available evidence to find where performance is weakening—for example, targeting, ad relevance, landing pages, tracking or follow-up—and agree on the next adjustment or investigation.
Start with an account audit
See what your
campaigns are telling you.
Get a clearer view of account structure, tracking and the next useful improvement.